Are you looking to grow your service-based business beyond your wildest dreams? If so, this blog post is for you. A service-based business has the potential to expand and grow into a thriving enterprise.
People’s lives are getting busier daily, and the need for experts to handle some of their tasks is on the increase. Having the skills to offer services at cheaper rates and doing them faster puts you in high demand. But, building a successful business is going to require more than your skills. Read on to learn more.
1. Pick your core service
Picking a core service makes it easy for your customers to identify that service with your business. But when you are all over the place, offering a hundred different things, it is very difficult to be considered an expert at any one thing.
By having a clearly defined core service, you can quickly become established as an industry expert. There is no easier way to grow your service-based business than by becoming the go-to person. You will have people coming to you.
If you haven’t picked a core service or you are not sure you have the right one, ask yourself the following questions:
- What are you most experienced in?
- What are you good at and enjoy doing?
- Can you use whatever it is to set up a business?
Next, after picking one or more services, evaluate the industry by researching the competition. Ensure you excel and stand out from the competition. You can always add more services later after careful evaluation.
2. Identify the target market
You need a target market for your services the same way you need a specific service to offer. While narrowing down the target customers may not seem like a good idea at first, it helps you focus your marketing budget on potential customers.
Think about it. When you need a medical malpractice lawyer, do you choose any lawyer or one who specializes in medical malpractice? Of course, you choose the one who specializes in medical malpractice. Why? Because we assume they are more knowledgeable in their field of specialization.
The same applies to your business. If you are going to attract more customers and grow your business, identify the target market and where they are found. Simply think about who can benefit from your service and areas that your competitors haven’t reached.
3. Create an awesome website
Nowadays, for most of the population, the first place we go to when we need answers is Google. There is a listing for most answers online from health, travel, web design to the best local restaurants we should eat at. You are doing your service-based business a disservice if you do not have an online presence.
According to Google, there are over 3.5 billion searches every day. If people cannot find you online, they will not be doing business with you. Having a website in this day and age is not an option. It is a necessity.
When people get to your website, what they find informs their opinion about your business. So, ensure that your website inspires confidence in potential and existing customers. Your website is part of your brand, and it can make or break your business.
Having a professionally done web design goes a long way in helping you attract and retain existing customers. Why not give customers the experience they deserve when they go online to find you by having your website designed by ServicePop.
4. Create alliances and networks
Now that your core business service is defined, the target market identified, and the website is up and running, you need to tell people about your business. Before you decide to spend money on advertising, you can try cheaper and more straightforward methods like word of mouth.
Not only is it free, but referrals are the best kind as customers are already confident about your business by the time they are coming to you. One of the easiest ways to do this is by creating networks and alliances with other service providers offering different services from your core service.
Finding people to network with is easy. You can do it online through relevant Facebook groups, Reddit, and Instagram, among other platforms. Alternatively, you can do it the old-fashioned way and attend local meetups, listen to podcasts, and tell everyone you meet about your business. Where possible, you can even trade services with some of them.
5. Go beyond your customer’s expectations
Your existing clients are the most excellent ambassadors your business has beyond even advertising. When they are happy with your services, they will recommend you to their friends, family, and business associates in equal measure. Ensure the service you provide is so good that customers are always singing your praise to anyone who will listen. They should never question the quality.
You can follow the following tips to ensure your service is perceived as top-notch by the consumers.
- Do the work as if you were doing it for your business
- Always underpromise and overdeliver
- Honor all deliverables on time
- Honesty is the best policy
- Own up to your mistakes
- Don’t be afraid to go the extra mile
- Appreciate your customers by sending them a thank you note, a gift, etc.
Growing your service-based business takes time and effort. You have to be consistent and deliberate in all the actions you undertake to grow your business effectively. Carefully pick your core service and run with it. Remember, narrowing down your target market helps you focus on the right people to advertise to. Additionally, online presence is key to growing your brand, and for the best SEO-optimized web design service, contact us at ServicePop, and we will be happy to assist you.
Also, deliver your best work to ensure your customers are always happy. They will help you spread the word about your business, the same as all networks you form, whether online or offline. You can do more, but the steps above will help you put your business on the path to exponential growth.